Every roofing company has a Missed-Call Number.
Three numbers from your week. See what the calls you miss while you are forty feet up on a roof cost your roofing company a month.
Your week
Shown with the starting figures. Change the three numbers to match your week.
Calls you miss. Count the ones that rang out while you were working, driving, or with a customer. Voicemail counts as missed.
Average job. Your typical ticket, not your biggest one. For most roofers that is something like a repair after a storm.
How many hire you. Use your real rate. The math applies it to missed callers too, and they hire at a lower rate, so read the result as an upper estimate.
How much do missed calls cost a shop?
Multiply the calls you miss in a week by 52, divide by 12, then multiply by your average job and by the share of callers who hire you. With the calculator's starting figures, 5 missed calls a week, a $1,500 average job and 40% of callers hiring you, that is about $13,000 a month. These are example inputs, not a study. Put in your own week to see yours.
missed calls a week × 52 ÷ 12 × average job × share who hire you = your Missed-Call Number for a month
Why a missed call is usually a lost one: in a 2025 survey of 1,000 US consumers, 82% said they would call a competitor if a business does not answer, and only 42% said they leave a voicemail.
Source: CallRail consumer survey, 2025 (opens in a new tab). CallRail sells call tracking.
What a missed call is for a roofing company.
A call to a roofer is usually a leak, missing shingles, or a request for an estimate. After a storm it is often several homes on the same street calling in the same hour.
Roofing gets busy right after wind or hail, and through the dry months when roofs can be replaced.
You are up on a roof. Nobody should answer a phone there, so the call rings out.
Built for roofers anywhere in the United States. Different trade? Use the general calculator.
Three things, running on your own phone number.
The missed call gets a text in about ten seconds
From your number, in your words. Something like: "This is Pat's Roofing, sorry we missed you, what do you need?" The caller is still holding the phone. Now they are talking to you.
Every quote gets followed up until they answer
Three texts over seven days, stopping the moment the customer replies. Nobody has to remember to chase anything.
Every finished job asks for the review
One text after the work is done, with your Google review link.
This is Booked Jobs CRM. Everything is built inside your own accounts and your own phone number, so it stays with you. You read and approve every message before it goes live.
Other trades:
About the calculator, and what comes after.
What should a roofer put in for the average job?
Your typical ticket, not your biggest one. For most roofers that is something like a repair after a storm. This page starts at $1,500. Change it to your own figure.
How is the Missed-Call Number worked out?
Multiply the calls you miss in a week by 52, divide by 12, then multiply by your average job and by the share of callers who hire you. With this page's starting figures, 5 missed calls a week, a $1,500 average job and 40% of callers hiring you, that is about $13,000 a month.
Is the number accurate?
It is your own three figures multiplied out, nothing more. It is not a study and not a promise. Change the inputs until they match your week and it is as honest as you are.
What does the text back say for a roofing company?
Whatever you approve. Something like: "This is Pat's Roofing, sorry we missed you, what do you need?" It goes from your own number, in your words, in about ten seconds.
Does this work in my state?
Yes. The system runs on your phone number and your accounts, wherever you are. Anthony is based in Brookfield, Illinois and works with shops anywhere in the United States over text and a short call.
Do I have to change my phone system or CRM?
No. Missed-call text-back works with call forwarding you turn on in about two minutes. If you already use a CRM, it is built around it.
What happens after I leave my number?
Anthony texts you back himself, usually the same day. He asks a couple of questions about your week and tells you plainly whether this is worth doing for your shop. If it is not, he says so.
Will you text my customers?
Never. Every message goes from your number to your customer, in words you approved. Anthony never contacts your customers.
Keep the calls you are already paying for.
Leave your number above, text 630-866-6196, or book a 20-minute call. Prices are posted on the services page. No setup fees and no contracts.